Privacy Policy
This Privacy Policy explains how nfl Betting ods (“we”, “us”, “our”) collects, uses and safeguards personal information when you visit our website. We publish editorial analysis of NFL betting markets aimed at readers in the United Kingdom, and we take the privacy of those readers seriously.
Last updated: 18 June 2026.
Who we are and how to contact us
nfl Betting ods is the editorial publisher of the NFL betting analysis content available on this website. We do not accept bets, hold customer funds, or operate as a licensed gambling operator. All editorial enquiries should be directed through the contact channel published on the About Us page.
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, nfl Betting ods acts as the data controller for the limited personal data described in this policy.
What personal data we collect
We aim to collect as little personal data as possible to operate the website. The categories of data we may process are:
- Technical data — IP address, device type, browser type and version, operating system, referring URL and pages viewed. This data is generated automatically by your browser when you load any web page.
- Usage data — pages visited, time spent on each page, scroll depth, internal links clicked and approximate geographic region. This is collected through privacy-respecting analytics, in aggregated form where possible.
- Cookie data — small text files stored on your device that allow basic site functionality and, with your consent, optional analytics. See our Cookie Policy for full detail.
- Voluntary correspondence — if you contact us through any published channel, the message you send and any contact details you choose to share.
We do not knowingly collect personal data from anyone under the age of 18. The website is intended for an adult audience.
Why we process your data
We rely on the following lawful bases under UK GDPR:
- Legitimate interests — to operate, secure and improve the website, to understand which articles are useful to readers, and to defend against malicious traffic. We only rely on this basis where our interests are not overridden by your rights and freedoms.
- Consent — for non-essential cookies and any optional analytics, where applicable. You are free to withdraw consent at any time through your browser settings or the on-site cookie controls.
- Legal obligation — where we are required to retain or disclose data to comply with UK law.
How long we keep your data
Server logs containing IP addresses are retained for no longer than 30 days, after which they are deleted or anonymised. Aggregated analytics data is retained for up to 26 months. Voluntary correspondence is retained only for as long as needed to respond and to keep an internal record of editorial enquiries, after which it is deleted.
Sharing your data
We do not sell personal data. We may share limited technical data with carefully selected service providers acting on our instructions, including hosting providers, content delivery networks and analytics platforms. Where we do so, the provider is contractually bound to process the data only for the purposes we specify and to apply appropriate security measures.
We may disclose personal data where we are required to do so by UK law, by a court order, or to defend our legal rights.
International transfers
Some of our service providers process data outside the United Kingdom. Where this happens, we rely on the UK Government’s adequacy decisions, the UK International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses, as appropriate, to maintain a level of protection equivalent to UK law.
Your rights under UK GDPR
As a data subject in the United Kingdom, you have the following rights in relation to your personal data:
- The right to be informed about how we process your data.
- The right of access to the personal data we hold about you.
- The right to have inaccurate personal data corrected.
- The right to have your personal data erased in certain circumstances.
- The right to restrict processing in certain circumstances.
- The right to data portability.
- The right to object to processing carried out on the basis of legitimate interests.
- The right to withdraw consent where consent is the lawful basis.
- The right not to be subject to automated decision-making producing legal or similarly significant effects. We do not carry out such automated decision-making.
To exercise any of these rights, contact us through the channel published on the About Us page. We will respond within one calendar month.
Complaints
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the United Kingdom’s data protection regulator. The ICO can be contacted via ico.org.uk. We would always appreciate the chance to address your concerns directly before you approach the regulator.
Security
We apply technical and organisational measures designed to protect personal data against unauthorised access, accidental loss, alteration or disclosure. These include encrypted connections (HTTPS), restricted access to backend systems and routine review of our processors’ security practices. No system can be guaranteed entirely secure, but we continually review and update our controls.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in law or in how we operate. The “Last updated” date at the top of this page reflects the latest revision. Material changes will be highlighted on the homepage where appropriate.